A Mr. Les Moonves A CEO of CBS A 51 West 52nd Street A New York, NY 10019-6188 A (212) 975-4545 A E-mail : lmoonves@cbs.com |
A Nina Tassler A CBS Entertainment President A 7800 Beverly Blvd. A Los Angeles, CA 90036-2112 A (323) 575-2747 |
AAAudience Services: AAEmail : audsvcs@cbs.com AAPhone : # ( 212 ) 975-3247 AA(the hours are 10 a.m. to 11:30 a.m. & 2 p.m. to 3:30 p.m.) |
| Comments on the CBS Audience Services get recorded word for word. The messages will be compiled & given to N. Tassler, president of CBS Entertainment (she is also regarded as having supported the show since its beginning). Scroll down this page for further advice about writing to the network. |
Write to the DECISION-MAKERS:
It is best to send letters or postcards, but obviously phone calls and e-mails are much better than nothing!
And for the really enthusiastic among us:
A Mr. Kelly Kahl A Senior Executive Vice President A Programming Operations A CBS Television Network A 51 West 52nd Street A New York, NY 10019 A |
A David Brownfield A Senior Vice President A Current Programs A CBS Entertainment A 7800 Beverly Blvd. A Los Angeles, CA 90036 A |
THE DON'Ts:
Don't Threaten:
Show A Willingness to Work With the Network [...] Making an empty
threat is worse than keeping your letter positive.[...] Don't point to, or
blame, other shows on the channel. They're trying to get people to
become habit viewers. So if they think you're someone who is only
there for one show and if that show goes, so do you, well, then they're
not losing very much because apparently the show didn't draw huge
numbers of people like you and you say you're going to leave anyway.
And keep their perspective in mind, too: If you come out and say that
you hate, hate, hate their big popular successful show -- well,
does that sound like you're in touch with their viewership, or out
of step with it?
Sample the shows before and after. Put that in your letter, too.
Show appreciation for the show by saying you tuned in the lead
in and the lead out. That's speaking their language.
Don't complain about ratings or talk about
demographics…
or whatever other empirical measurement you stumble upon. [...] Any
network or channel will have reams of empirical data on the show. They
do not need you to provide empirical data. And they will not take
kindly to you trying to frame empirical data. It's not your strength,
so don't go there. You are trying to be the human face behind the
empirical data.
Don't Send "Crap":
What you say in a letter is way more important and powerful than
any hunk of junk you push through the postal system, and they are
good reasons why sending junk would do our cause more harm
than good at this stage.
(http://heywriterboy.blogspot.com/2007/07/emily-posts-guide-to-save-our-
show.html)
Don't Threaten:
Show A Willingness to Work With the Network [...] Making an empty
threat is worse than keeping your letter positive.[...] Don't point to, or
blame, other shows on the channel. They're trying to get people to
become habit viewers. So if they think you're someone who is only
there for one show and if that show goes, so do you, well, then they're
not losing very much because apparently the show didn't draw huge
numbers of people like you and you say you're going to leave anyway.
And keep their perspective in mind, too: If you come out and say that
you hate, hate, hate their big popular successful show -- well,
does that sound like you're in touch with their viewership, or out
of step with it?
Sample the shows before and after. Put that in your letter, too.
Show appreciation for the show by saying you tuned in the lead
in and the lead out. That's speaking their language.
Don't complain about ratings or talk about
demographics…
or whatever other empirical measurement you stumble upon. [...] Any
network or channel will have reams of empirical data on the show. They
do not need you to provide empirical data. And they will not take
kindly to you trying to frame empirical data. It's not your strength,
so don't go there. You are trying to be the human face behind the
empirical data.
Don't Send "Crap":
What you say in a letter is way more important and powerful than
any hunk of junk you push through the postal system, and they are
good reasons why sending junk would do our cause more harm
than good at this stage.
(http://heywriterboy.blogspot.com/2007/07/emily-posts-guide-to-save-our-
show.html)
FOLLOW THE ADVICE BELOW It comes from someone who actually works at a network. |
You can also leave feedback at "CBS feedback":
http://www.cbs.com/info/user_services/fb_global_form.shtml
http://www.cbs.com/info/user_services/fb_global_form.shtml
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THE DOs:
Believe it or not, every channel has a vision of themselves. Who
is their "typical viewer?" Who are the viewers they want. The
cynical thing is to say, "young," these days. But that's not always the
case. Beyond the viewers, there are certain types of people,
certain modes, if you will, that the channel finds attractive.
Remember -- it's all about positioning themselves to their
advertisers. They want to be able to say that their viewers are like
this, or like that...
When you write your letter, you want to attach yourself to these
core values.
What's also good? Mentioning that the show moved you
enough to recruit other people to watch it. Tell any sort of
anecdote that fixes you in the mind of the reader as more than a stat.
You are their viewer. They have a picture of you. Do you fit
their picture? Show them that you do. Demonstrate that this
show affects you, and makes you feel warmly toward the
channel. Convince them that though the numbers may not be
over the top, you are exactly the kind of viewer they want, and
they should think twice about losing the show. Be funny. Be
thoughtful. Show how this show enriches your life, and how it
enriches their channel.
(http://heywriterboy.blogspot.com/2007/07/emily-posts-guide-
to-save-our-show.html)
Believe it or not, every channel has a vision of themselves. Who
is their "typical viewer?" Who are the viewers they want. The
cynical thing is to say, "young," these days. But that's not always the
case. Beyond the viewers, there are certain types of people,
certain modes, if you will, that the channel finds attractive.
Remember -- it's all about positioning themselves to their
advertisers. They want to be able to say that their viewers are like
this, or like that...
When you write your letter, you want to attach yourself to these
core values.
What's also good? Mentioning that the show moved you
enough to recruit other people to watch it. Tell any sort of
anecdote that fixes you in the mind of the reader as more than a stat.
You are their viewer. They have a picture of you. Do you fit
their picture? Show them that you do. Demonstrate that this
show affects you, and makes you feel warmly toward the
channel. Convince them that though the numbers may not be
over the top, you are exactly the kind of viewer they want, and
they should think twice about losing the show. Be funny. Be
thoughtful. Show how this show enriches your life, and how it
enriches their channel.
(http://heywriterboy.blogspot.com/2007/07/emily-posts-guide-
to-save-our-show.html)
The classics :
| Ask CBS not only to RENEW Moonlight for a second season, but also to ADVERTISE the new episodes during peak TV viewing hours! Moonlight won the People's Choice Award for Best New Drama: let's ask them to boast about it in their promos! Let CBS know every week that you have watched the show (and mention others who were watching too): at CBS feedback or at "audience services" (see just below). When you watch Moonlight on the net, use preferentially the CBS site as they take this into account. CBS videos And of course let's all enjoy our brand new, long awaited forum at CBS!!! Hurray!!! |
A Joel Silver A MOONLIGHT A Warner Bros. Television A 4000 Warner Boulevard A Building 19 First Floor A Burbank, CA 91522 |
We should also write to the PRODUCER of Moonlight, JOEL SILVER.
Now he is not part of CBS (which is the network which broadcasts Moonlight),
so the message we want to send him is a little different than to CBS.
He is one of Hollywood's famous producers & is the biggest money backer for
Moonlight. He produces movies or TV shows ONLY if he feels that they are
worthy of his money & have potential. We must write to let him know how much
we love MOONLIGHT & that we are doing plenty to promote
MOONLIGHT. He needs to know that we WANT CBS to renew MOONLIGHT
for another season because this show has great potential to grow.
Now he is not part of CBS (which is the network which broadcasts Moonlight),
so the message we want to send him is a little different than to CBS.
He is one of Hollywood's famous producers & is the biggest money backer for
Moonlight. He produces movies or TV shows ONLY if he feels that they are
worthy of his money & have potential. We must write to let him know how much
we love MOONLIGHT & that we are doing plenty to promote
MOONLIGHT. He needs to know that we WANT CBS to renew MOONLIGHT
for another season because this show has great potential to grow.
CONTACT CBS |
Regarding Nina Tassler: you may also want to make a donation to the "The Alliance for Children's Rights" in her honour
and in honour of Moonlight; they will notify her - see under the page entitled "Charity Campaigns" on this site.
and in honour of Moonlight; they will notify her - see under the page entitled "Charity Campaigns" on this site.
