... and spread the word beyond the Internet:
"This is the hardest thing for fan communities to grok. No matter how big your numbers are online, you are still not fully representative of the
audience.
A successful TV show pulls in tens of millions of viewers. And 90% of them, even still, are not chatting online about it. They're not going to Television
Without Pity, they're not haunting newsgroups or fan sites, and they are not on Aint It Cool News.
Online fans tend to vastly overestimate their impact. When you're organizing an online campaign, especially if it's through a show's website, you're already
preaching to the converted. You need to take the message out. That might mean everybody getting three people outside - who they don't know from
online, to watch the show and see if they'll write a letter.
I am surprised by fans who think that as long as they get the people who are chatting about the show online rallied, they're done. They're not. That's your
base. You gotta expand your base. And the only way to do that is at the Water Cooler, at the Gym, in the line at Starbucks, at the bookstore, at
the movies, at daycare, etc, etc, etc…"
(source: http://heywriterboy.blogspot.com/2007/07/emily-posts-guide-to-save-our-show.html)
I personally would add: and try to get the cast on talk shows and into magazines!
"This is the hardest thing for fan communities to grok. No matter how big your numbers are online, you are still not fully representative of the
audience.
A successful TV show pulls in tens of millions of viewers. And 90% of them, even still, are not chatting online about it. They're not going to Television
Without Pity, they're not haunting newsgroups or fan sites, and they are not on Aint It Cool News.
Online fans tend to vastly overestimate their impact. When you're organizing an online campaign, especially if it's through a show's website, you're already
preaching to the converted. You need to take the message out. That might mean everybody getting three people outside - who they don't know from
online, to watch the show and see if they'll write a letter.
I am surprised by fans who think that as long as they get the people who are chatting about the show online rallied, they're done. They're not. That's your
base. You gotta expand your base. And the only way to do that is at the Water Cooler, at the Gym, in the line at Starbucks, at the bookstore, at
the movies, at daycare, etc, etc, etc…"
(source: http://heywriterboy.blogspot.com/2007/07/emily-posts-guide-to-save-our-show.html)
I personally would add: and try to get the cast on talk shows and into magazines!
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Using the Internet:
- if you have a myspace or facebook page, put up banners on them. Most fan sites have a collection of them (usually fan-art). On this site look
under "wallpapers & banners". Using a Moonlight wallpaper for your computer can also be a great way to start a conversation about the show and "turn"
more people. CLICK HERE FOR A CHOICE OF BANNERS/WALLPAPERS
- you can also "spread" the word by e-mail, to whoever you think might be interested. Obviously we don't want to spam people (!), but talking about it
to acquaintances who may not know about it at all, or may not know that it is coming back in April with new episodes would help. You may even want to
send some of the cool pictures mentioned above, whether pasted inside your message or as attached files. A possible choice for that would be the
People's Choice Award's banner below for example.
- if you have a myspace or facebook page, put up banners on them. Most fan sites have a collection of them (usually fan-art). On this site look
under "wallpapers & banners". Using a Moonlight wallpaper for your computer can also be a great way to start a conversation about the show and "turn"
more people. CLICK HERE FOR A CHOICE OF BANNERS/WALLPAPERS
- you can also "spread" the word by e-mail, to whoever you think might be interested. Obviously we don't want to spam people (!), but talking about it
to acquaintances who may not know about it at all, or may not know that it is coming back in April with new episodes would help. You may even want to
send some of the cool pictures mentioned above, whether pasted inside your message or as attached files. A possible choice for that would be the
People's Choice Award's banner below for example.
Tell people to watch the past episodes of Moonlight:
- for free on CBS' website: CBS videos
When you watch Moonlight on the net, use preferentially the CBS site as they take this into account.
Episodes 10, 11, 12 and the latest, 13 are there right now (April 27th)
- for free on the web at http://www.veoh.com/tv-shows/CBS-Moonlight
Episodes 10, 11, 12, 13 are there now (April 27th)
- for free on the web on you tube, cut up in several parts (search "moonlight episode 1" or "moonlight episode 2", etc... I
doubt that they are all there however)
- by downloading them from amazon.com (this costs less than 2 $ per episode):
- video episode summaries ("two-minute drills") are also available for free on you-tube:
episode 9,, episode 10, episode 11, episode 12
- for free on CBS' website: CBS videos
When you watch Moonlight on the net, use preferentially the CBS site as they take this into account.
Episodes 10, 11, 12 and the latest, 13 are there right now (April 27th)
- for free on the web at http://www.veoh.com/tv-shows/CBS-Moonlight
Episodes 10, 11, 12, 13 are there now (April 27th)
- for free on the web on you tube, cut up in several parts (search "moonlight episode 1" or "moonlight episode 2", etc... I
doubt that they are all there however)
- by downloading them from amazon.com (this costs less than 2 $ per episode):
- video episode summaries ("two-minute drills") are also available for free on you-tube:
episode 9,, episode 10, episode 11, episode 12
SPREAD THE WORD ! |
