HELP US SAVE "MOONLIGHT", AND WE WILL MENTION YOUR PRODUCTS ON THE INTERNET The TV-show "Moonlight" has recently been cancelled by CBS, and is currently in search of a new network. Provided that you become one of the sponsors for new episodes of the show, WE ONLINE FANS WOULD USE OUR MOONLIGHT "BANNERS" (I.E. PICTURES) TO MENTION THE PRODUCTS OF YOUR COMPANY. Such "banners" are used on forums, and on MYSPACE and FACEBOOK. We could also post banners specifically designed to express gratitude towards your company, again mentioning your products. Moonlight's fans want to help make Moonlight a financially profitable venture for its sponsors. We realise that this is the only way for a show to stay on the air, no matter what its artistic qualities. Through their online presence on forums, but also myspace and facebook, Moonlight fans have access to a target audience that many networks are struggling to retain. This is true even of our members who do not belong to this target audience: surprisingly perhaps, they too are very active on the Internet for the sake of sharing their passion for Moonlight. They therefore constitute just as precious a resource for this project than the people your company may be directly interested in. And we can reach an audience far BEYOND the Moonlight fan-base, thanks to myspace and facebook. Furthermore, we believe that this is likely to have a greater impact than the MySpace, etc... adds, at least initially, because it is still unusual, so it would attract attention. This would be true beyond the fan-base. In addition, within the fan-base itself, people know that these are the products of a company that pays for the show to be on the air. Consequently, fans would notice these products much more than they would traditional forms of advertisement, and being grateful towards your company, would be much more inclined to buy them. We already have a tradition of writing to companies that advertise during Moonlight in order to express our gratitude for their support of the show, and state that we are buying their products in recognition of it. The present offer is an extension of this tradition. Although it is difficult to estimate our exact numbers online, the fact that Moonlight was voted "best new drama" in the People's Choice Award by 10 million votes, with voting taking place on a site that allowed people to vote only once a day is, we believe, an indication that our community is not merely vocal, but also numerous enough for our offer to be of interest to your company, all the more so that our reach online extends beyond our fan-base itself. We, Moonlight fans, are ready to do this because we love Moonlight passionately enough. Few other shows can offer such fan-bases, irrespective of their ratings: it takes a cult favourite. Beyond the present offer, we are of course open to any other suggestions on the part of your company and of the network that would broadcast Moonlight. If you would like to discuss such suggestions, "touch base" with us by any means you wish. If you are interested in this offer, let us know but above all, also inform the networks that are considering picking up Moonlight, that is, at present: CW, USA network, Sci-Fi channel and FX. |