So it is said that if you know your enemies and know yourself, you will fight without danger in battles. If you only know yourself, but not your opponent, you may win or may lose. If you know neither yourself nor your enemy, you will always endanger yourself. (Sun Tzu - "The Art of War") Ourselves, of course, is the Moonlight fanbase. Our enemy is whatever reason would lead the networks not to pick up Moonlight. In these frustrating times, it helps to remember this: Sure, it's all about money. Sure CBS staked our Mick in spite of us. However WE THE RABID FANBASE ARE THE VERY REASON THAT WARNER BROS IS BOTHERING TO SHOP THE SHOW AROUND TO BEGIN WITH. So we DO matter. Which means:         WE CAN SWAY A NETWORK'S DECISION IN OUR FAVOUR IF WE FIND AN ADDITIONAL WAY TO MATTER We have to market what we can offer the network, and that's, well, us. I think that so far networks have been reasoning only like this (understandably): Does strong fan-base = ratings high enough for us to make more money with this show than with another one, from the advertising airtime that we want to sell to companies? And I think that Matt Rousch is right when he says that after Jericho they might be tempted to answer that question by: ? (Personnally I think that the answer should be "yes" because CBS just did a bad job of promoting Moonlight, and that with proper CW-Gossip-Girl-type boasting the show would have really good ratings; but we can't  prove that to them so that's beside the point). Now I think that it is about time that we get Networks (and any other party involved) to think of us fans in another way too, by sending out the message that we are not just a thermometer and a source of buzz for the show, but that we are ALSO willing and able to help them achieve their goal in other ways. We can REALLY help them make more money with Moonlight than with another show, because we are "rabid" enough to help them attract advertisers, or whatever else. That's the GENERAL idea. Now for the more SPECIFIC aspects of this, well, it would be nice if the Networks themselves would tell us exactly how we can help them attract advertisers, or whatever else we could do for them. CBS had plenty of opportunity to do that. I mean, it is their industry, after all, and we shouldn't be expected to know much about this. But so far we have received nothing but radio silence about this issue, probably because they don't even HEAR US when we ask, in turn because that's not the type of message that they are expecting from us (again, somewhat understandably). So we have to ask them louder and clearer still, and try to come up with our own suggestions in the meantime. I think that the SPECIFIC suggestions that we have come up with in the document that you are strongly urged to read may indeed work because: - they rely on our known strength: we are passionate enough about our show, "rabid" enough to do this in numbers that would, hopefully, make the offer sound worthwhile to network advertisers or direct sponsors. - Networks and advertisers care about ratings because ratings = viewers during airtime; but our offer implies that the networks can now sell access to more "viewers" IN ADDITION to the airtime ones: besides those who watch the show, they gain access to our services, whom they can "sell" to companies AT NO COST FOR THEMSELVES (I.E. THE NETWORKS). - I do believe that we are in a unique position here, because hardly any other social entity would be both willing and able to do it, neither right now nor in the foreseeable future -  i.e. only fans of cult favourites with ratings low-enough to be in danger, and through our tireless efforts at Hey Nielsen these past few months, we have proved that we are the strongest among those (but by all means if the fans of other shows in the same predicament want to jump in, let's foster inter-fanbases solidarity: in the larger scheme of things, what we are all fighting for is to keep quality television on the air, and step one here is to make ourselves heard by the networks, companies, etc..., so the more the merrier). Also, we must remember that Moonlight was cancelled for financial reasons. If the networks that are interested in picking it up end up not doing it, it will be for financial reasons, too. Producing a show like this is very expensive. If we can indeed do something to help them finance it, they could really use the help. I rest my case. If you share my hopes that the suggestions above can REALLY help our Moonlight, then please give feed back on them so that we may move as soon as possible in our attempts to establish a direct communication channel between ourselves and someone with more power at present. We are all angry right now: we all feel like in the end, CBS treated us like a pain in the butt instead of being grateful for our love of what was after all, originally, their show. Let's all show them just HOW BAD they blew it! In Vampire Solidarity, Rah, Rah, Rah! NOTE: CW is seriously concerned that it is losing its beloved younger viewers to the Internet, and I mean BIG TIME, and especially since the strike. That is a HUGE concern for them, and so is, generally, how to handle their target audience's cyber-lifestyle. CW is just as desperate to reach these people than we are to get Moonlight back on the air (yes, really: since the end of the writers' strike, the very survival of CW has become at stake over this). So they should find the offer attractive... That could make up for the fact that not all Moonlight viewers are 18-34 (the target audience that CW was created for; other networks fortunately shouldn't be so picky, but on the other hand they probably have less money (judging from what Matt Rousch said last week but I don't know much about this part).